at the nyc marathon 2022, milk had one goal: every. woman. sponsored.

we utilized a 3d billboard to manifest a literal goddess of running to pluck new members of team milk off the street and welcome them into the fold, all in the span of our 8-second timeframe.

you better believe that I fought tooth and nail advocated fiercely for our character to rock the flossy flo-jo homage nails.

to bring her to life, we partnered with Mack Lawrence studio